An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

It’s MLK weekend, which means Houstonians have an extra day to do something other than work. On that Monday, the City of ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

The new ‘Stranger Things’ LEGO set is set to release January 3, 2026, or January 1, 2026 for Insiders, and it’s expected to sell out fast. So, if you want to ensure you get it, make sure to sign up ...

If that set just feels too evil to play with for too long, then it's definitely time to catch up with Joyce and Hopper at the radio station.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

If there was to be one LEGO set created to mark the finale of Stranger Things, it had to be the Creel house – childhood home ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...