Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

At CES 2026 Lego unveiled its Smart Play system that adds sound, lights, and sensors to classic bricks - while keeping play ...

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.