Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...
Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...
Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...
Danish toymaker LEGO has refreshed the Technic Jeep Wrangler Rubicon range, the new version comes on March 1 to sell for ...
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
Lego Unveils Smart Brick at CES Lego has introduced the Smart Brick at CES, an interactive Lego piece equipped with sensors ...
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...