If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

In a groundbreaking development for both Star Wars enthusiasts and LEGO fans, the new LEGO SMART Play platform promises to revolutionize the way we engage with brick-built creations. This innovative ...