The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

Will Arnett didn't intend on being a comedic actor. So having a meaty dramatic role in "Is This Thing On"? feels like "a ...

The first models to roll off the production line will be deployed in 2026 by carmaker Hyundai (which acquired Boston Dynamics ...