Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

CES 2026 showcased futuristic tech, from paper-thin screens to AI-driven gadgets. Meanwhile, robots were everywhere on the ...

The Danish global toy company LEGO unveiled at CES 2026 a ‘Smart Brick (LEGO parts)’ that reacts with light and sound based ...

Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...

GMA” has all the details on the latest trailer Marvel fans are getting for “Avengers: Doomsday,” featuring the return of the ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The Lego Group, Disney Consumer Products and Lucasfilm joined forces for a live Star Wars video game played on the outside of ...