LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

LAS VEGAS — CES 2026 offered a glimpse of a future that feels straight out of a sci-fi movie: bendable screens, paper-thin ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

With Amazon’s enticing discount, now is definitely the time to snap up the LEGO Classic Creative Brick Box for an excellent ...

ADULTHOOD. HOW COOL IS THAT? WELL, THIS WEEKEND, LEGO LOVERS GATHERING AT BALLOON FIESTA PARK TO GET A LOOK AT SOME ASTOUNDING CREATIONS BUILT ENTIRELY WITH LEGOS. VISITORS SPEAKING WITH CREATORS ...

The Lego Group’s 2025 holiday campaign has arrived, and it’s hitting all the right nostalgic notes – a recurring theme of this year’s crop of festive ads. Titled Hello, Is It Play You’re Looking For?, ...