At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO is bringing a lot to the table in 2026, and these particular sets are great options to introduce your kids to collecting ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...