Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

Joss Ivanwood, a Lego creator with over 175k followers on Instagram, utilized a pre-designed construction kit from the ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...