The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...
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