The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

Soon you can build Pikachu, Eevee and more. Plus, join a digital scavenger hunt in the lead-up to the new Lego Pokémon sets.

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

One of the world's biggest toy companies has announced a new partnership with an iconic gaming franchise, and the results ...

LEGO just opened preorders for one of its most anticipated licensed releases ever: the L EGO Pokémon Venusaur, Charizard, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

An honest review of the LEGO Lightning McQueen set, covering design accuracy, build experience, and whether it’s worth it for ...