An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

Soon you can build Pikachu, Eevee and more. Plus, join a digital scavenger hunt in the lead-up to the new Lego Pokémon sets.

One of the world's biggest toy companies has announced a new partnership with an iconic gaming franchise, and the results ...

The LEGO Group and The Pokemon Company are joining forces for a new LEGO Pokemon theme, which will launch next month with a ...

LEGO and the Pokemon Company reveal the first sets of 2026, giving fans a first look at the sets, launch date, prices, and a ...

Here's a look at all of the sets coming out on February 27. These include some of the most popular Pokémon around, at a wide ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

The newly-revealed LEGO Pokémon range is prompting plenty of debate among fans, with praise for its versions of Eevee and ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

But now, some fans aren’t happy about the higher prices and the build differences between each company’s Pikachu sets. After teasing it in 2025, Lego has finally revealed its first upcoming Pokémon ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...