It's the first week of a new year and there's no time for the tech world to slowly ease back into things following the ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Redeeming Build a Zoo codes is the fastest way to get pet eggs in the game without having to spend any money. More often than not, the eggs you get from redeeming these codes are also a lot rarer than ...

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