The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The first-ever Lego Pokémon sets are here. Well, almost. Everyone's favorite Danish toy company revealed the highly ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...