Ready to start your week on a positive note? You’ll need to begin by considering what may lie ahead in the coming days.

Positive thoughts and high vibrations are a big trend in fragrance for 2026. And amid the vision boards and mantras, there is ...

A fragrance wardrobe is essentially a collection of scents that are carefully curated,” explains Amber Finney-Allen, a zodiac expert who connects astrology with beauty rituals. “Different scents ...

Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

As the global ambassador of Intuition, Dwyane Wade gives Aramis Fragrances’ latest launch a sense of energy and confidence that renews the brand’s legacy. Aramis was originally introduced in 1963, as ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

The AI startup spun out of the gaming clip platform Medal. Medal’s 2 billion annual videos fuel AI spatial reasoning research. Khosla Ventures and General Catalyst led the $134m seed round. The ...

A new startup called General Intuition is part of a growing wave of companies trying to make AI agents that can interact with the real world. A new startup called General Intuition is part of a ...

Medal, a platform for uploading and sharing video game clips, has spun out a new frontier AI research lab that’s using its trove of gaming videos to train and build foundation models and AI agents ...

Illustration: Eamonn Dalton / The Athletic; Daniel Shirey / MLB Photos; Eric Espada / Getty Images Editor’s note: This story is part of Peak, The Athletic’s desk covering leadership, personal ...

Aramis, Estée Lauder’s first men’s fragrance offering, was introduced in 1963. It was an iconic representation of masculinity and sophistication through a prestigious men’s scent. Today, Aramis is ...