Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new ...

Xiaohongshu has launched a beta test for a new "paid content" feature, signalling a strategic move into the paid online ...

Burberry has unveiled British singer-songwriter Olivia Dean as the new face of its latest fragrance, Burberry Her Parfum, ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Digital culture has always moved quickly, but the shifts happening recently feel unusually deep. Independent artists, ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

In 2026, digital marketing success depends not just on traditional SEO rankings, but on visibility across AI-powered search ...

As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

Lego has unveiled a "cutting-edge" interactive brick, known as a Smart Brick. The new piece is shaped like regular Lego and ...

At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...