Case Western Reserve University

“How To Write A Value Proposition”

Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...
Forbes

B2B Sales Techniques: 5 Signs Your Value Proposition Is Weak, Plus How To Fix It

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...
Commercial Integrator

The Necessity of a Value Proposition

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...
B2B Marketing Magazine

Create a compelling joint value proposition

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...
Rolling Stone

Your Value Proposition — The Foundation of All Your Marketing Efforts

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...