IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...

Ikea will soon offer gamers virtual Stockholm sofas in Roblox's 'Welcome to Bloxburg' simulation game. No assembly required.

Roblox Steal a Brainrot is adding its first-ever celebrity collaboration with a Bruno Mars Concert, and here's everything you need to know about it.

In 2026, gaming has transitioned from a metaverse hype play to a core marketing distribution channel for fashion brands ...

Activation Showcases the Power of Play for Movie Fans in Branded Immersive ExperienceSANTA MONICA, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- ...

Clone Wars Project is a brand-new hardcore experience on the Roblox platform inspired by the Star Wars franchise, featuring ...

DS Automobiles blends gaming culture and luxury design in its Taylor Made N°4 Concept, which was co-designed with young ...

Georgia College & State University this week earned the 2026 Carnegie Elective Classification for Community Engagement, a national certification that rewards the cumulative impacts of thousands of ...

Free-to-play entertainment became one of the defining cultural forces of 2025, reinventing how people spend time, socialize ...

Although musical acts like Stray Kids have performed in Roblox before, Mars will be the first to do so for Steal a Brainrot, ...

Roblox is introducing a new way for players to communicate with one another, like having Trusted Connections and verifying ...

This implementation is our next step toward what we believe will be the gold standard for communication safety,' the ...