Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

Clothe the market-tested words on your collateral in an inviting font and color combination to draw your audience in. Typography has a life of its own. It can have a modern or traditional feel. It can ...

Type Matters!: Simple Tips for Everyday Typography by Jim Williams (publication date April 10, 2012) is physically satisfying. Seriously. I can't stop rubbing the soft, flexible front cover, lifting ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

It was surprisingly subdued. In reviewing more than 100 Web sites from the night President Bush announced the start of the Iraq war, I was struck by the almost boring typographic treatment. The cynic ...