Forbes

Value Is Binary: Your Customers Are Either Getting It, Or They're Not

Rob Amezcua is CRO at Forescout Technologies with over 28 years of proven success in cybersecurity sales and complex deal negotiation. After nearly 30 years in cybersecurity sales, I’ve seen this ...
CNN

FTX customers are getting a rare good deal. Here’s why some are still angry

Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. New York CNN — People who had money in FTX at the time of its ...
Forbes

What Are Banks’ And Fintechs’ Real Customer Acquisition Costs?

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena ...
DualShockers

Discounty: How to Get Customers to Buy More Items

Christian has three years of experience writing in the gaming industry, including guides and reviews, for publications such as Dualshockers, Attack of the Fanboy, and PC Invasion. He has been an avid ...
ZDNet

Amazon owes Prime customers up to $51 each - how to get your share

A recent FTC ruling means Amazon must pay $2.5 billion. Amazon allegedly tricked customers into full Prime subscriptions. Customers can receive up to $51. If you're an Amazon Prime subscriber, you ...