Professional mermaids risk hypothermia, seasickness and the cling of skin-tight silicone, but the reward is becoming an ‘ocean ambassador’ – and a bit more colour in the world ...
The footwear brand's Q4 revenue increased 15% year over year. Meanwhile, it expects tariff and currency translation headwinds to impact fiscal 2026 growth.
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
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