Click the downloadable graphic: What is attribution science? Humans have increased Earth’s temperature, mainly by burning fossil fuels like coal, oil, and methane gas. The resulting heat-trapping ...

The 2001 anthrax letter attacks in the United States, the 2007 United Kingdom foot-and-mouth outbreak, and the COVID-19 pandemic have something in common: Investigators have struggled to determine ...

On the seventieth anniversary of the U.S.-Republic of Korea (ROK) alliance, the leaders of the two countries declared that the Mutual Defense Treaty applies to cyberspace. The United States and South ...

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each ...

Is silence strategic when your adversary barely hides? For years, France maintained a policy of quiet restraint, generally refusing to publicly name foreign governments behind cyber attacks, ...

One of the most striking images taken during the Vietnam War may have been attributed to the wrong photographer. Back in 1973, World Press Photo selected the ...

Humans have a natural tendency to seek explanations for the behavior of others. In doing so, we often rely on cognitive shortcuts or heuristics to simplify our ...

Table 3. Top 10 ACIS stations with the highest number of days at or above a CSI of 3 during February 2025. We analyzed 191 Applied Climate Information System (ACIS) stations associated with U.S.

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...