One of the five conditions of collective impact, “shared measurement systems,” calls upon initiatives to identify and share key metrics of success that align partners toward a common vision. While the ...

The ad industry spends a lot of time lamenting signal loss. But the quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue and doesn’t get nearly as much ink ...

There’s been a lot of interest recently in collective impact, for good reason; it’s an exciting approach, and it’s demonstrating a growing track record of positive results. But while collective impact ...

More than 20 leading data providers now utilize the Truthset platform to verify accuracy, quality and reliability of consumer marketing data When you purchase through links on our site, we may earn an ...

NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has joined the Truthset Data Collective, a ...

SAN FRANCISCO—The data validation-as-a-service offering Truthset has announced that its Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to ...

A pilot project of UAB, the Birmingham Business Alliance and Birmingham Education Foundation and supported through a one-year grant from the Association of Public & Land-grant Universities, MCDC ...