If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

While a LEGO set based on the most hated Spider-Man film ever made may not sound appealing, it’s actually a huge steal.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego spokesperson Jack Rankin suggests the tags can lead to more creative forms of mix-and-match play. When kids tried an ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...