Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Proctor & Gamble Manufacturing Company and the state of Texas reached an agreement this week after the state's attorney ...

We asked dentists about the most effective ways to whiten teeth at home, and they shared their top picks for toothpastes, mouthwashes, pens, strips and kits.