Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

In the age of the small indie startup, VCCP is a big indie that produces consistently successful work. Here, its creative ...

The programme offers on-set opportunities across creative and technical roles, combining hands-on learning with scope for ...

The Artlist AI Trend Report positions the AI ??creative director as the most sought-after talent in the advertising ecosystem ...

Almond Breeze is taking aim at the growing fatigue with “AI slop” in a new campaign starring the Jonas Brothers. Created by ...

Every industry has its moments of pause, brief and rare windows where the pace of change eases just enough for us to see the ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The gallery behind the adverts has huge holdings of art associated with the Third Reich, and has loaned works to major ...

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...