AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

AI use has shifted from experimentation to assistive tasks, with adoption rising since 2023 and 64% of key Asia-Pacific ...

The recently released Purchasing Power report by Havas Commerce breaks it down, highlighting what it is that consumers are doing differently and what retailers need to do to adapt – not just to ...

From CES to retail shelves, technology to extend longevity and healthspan is becoming a new run-rate cost of living and ...

The COVID-19 crisis was unprecedented, but the lesson it taught us is not: you can’t afford to disconnect from your customers ...

President Donald Trump's trade war was partially intended to boost US-made goods. Is it working? Take our survey to share ...

With over a decade in the business, Joita Sen, Director and Head of Marketing & Design, has been instrumental in ...

CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...

CES is where brands preview the direction of consumer technology. Not every product shown reaches the market quickly, and not ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...