AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

LONDON, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Circana, a leading advisor on consumer behaviour, has announced plans to launch a new point-of-sale (POS) market measurement service for consumer technology ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.