When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Abstract: Accurately predicting driver attention is crucial for enhancing advanced driving assistance systems and autonomous vehicles, attracting increasing research interest. Most existing approaches ...