It's time to huddle around our screens. It's time to celebrate a quintessential pastime that involves men, large and less large, pushing each other to the limits. No, I'm not talking about an ...

This is the time of year when critics start to roll out their lists of the best movies, television shows, and albums of 2024. By many accounts, it was a tepid year in culture, with FX chairman John ...

At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a ...

A big game in the Big Easy calls for big commercials, and this year’s roster delivered. From the snack brands (Lay’s and Taco Bell) to the streamers (Disney+), and a generous sprinkling of Matthew ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst. By Mike Hale Here is my annual critical ranking of the Super Bowl commercials. Included are the new, national ads ...

The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. The 60-second ad, which announced the arrival of the ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...