Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...

I gotta tell you, Constellation Brands looks a heck of a lot more attractive here, down here, I should say, than a year ago.

While Nike has long dominated sneakers, it also emerged as the No. 1 fastest-growing non-sneaker footwear brand on StockX in ...

Connect with the leaders shaping hotel performance across Saudi. Position your brand at the Hotelier Saudi Awards 2026. hotel ...

Walt Disney Co. promoted company veteran Asad Ayaz to the newly created role of chief marketing and brand officer, a post ...

Nominations open Q1 2026 for prestigious recognition program that honored 400+ organizations across 23 industries and 60+ ...

After Scott Goodwin and Jonathan Lewinsohn nailed a short bet on First Brands Group, an auto-part supplier with Cleveland ...

The CEO of the owner of Round Table Pizza and Fazoli’s called the process for renegotiating its debt “painful and slow” and ...

The male grooming brand, which was founded in 2007, is getting a facelift this year, with a new collection and campaign ...