In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

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Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

StackAdapt's new self-serve capability enables compliant, scalable, and real-time campaign measurement at the individual healthcare provider level.

Experience 36-hour 10DLC approvals, AI-driven personalization, and seamless automation with DMText — elevating SMS ...

A new study published in Marketing Science has found that some of the most widely considered online advertising safety and ...

Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...

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Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

The acquisition brings SGNL’s real-time, risk-aware authorization to CrowdStrike’s platform as machine identities and AI ...