For marketers, the conversion funnel is a valuable tool for understanding consumer behavior and creating lasting relationships. It acts as a clear guide to the customer journey and helps determine the ...

Following my last industry deep-dive, I wanted to take a look at conversion-driven campaigns. Conversion campaigns can bring about a great return on investment (ROI) and take your influencer marketing ...

The modern marketing funnel consists of four key stages: awareness, consideration, conversion, and loyalty/retention. The marketing funnel is a strategic model that aims to illustrate the customer ...

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers. All those steps on the ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities. Facebook is the biggest ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...