The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple (NASDAQ:AAPL) is quietly easing off its Vision Pro push as it becomes clear the headset hasn't caught on with consumers ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Apple hasn't officially revealed sales figures from the Vision Pro. The company also declined to comment on this report to ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

Lakers games arrive in 150 Mbps Apple Immersive video on Vision Pro Jan 9. See the full schedule and learn how to watch live ...