Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

SEATTLE, October 01, 2025--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Amazon.com Inc. has considered abandoning its private-label business as a peace offering to regulators, according to a person familiar with the matter. The company’s growing set of house brands is at ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...