Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

The shoot was off to a rough start. Josh Suggs, the 22-year-old founder and chief executive of 203 Media, had been crisscrossing Manhattan’s Washington Square Park trying to find participants willing ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Advertising veteran Ryan Hudson announces ZeroClick, a new ad software that incorporates artificial intelligence. “I guess I had not saved the day and figured out how a local advertising-supported ...

An effort by President Trump’s administration to curb advertising for pharmaceutical drugs on television is posing a potential marketing hurdle for some of the country’s largest drugmakers while ...

President Donald Trump has delivered another blow in his ongoing battle with the pharma industry, signing a memorandum on Tuesday that directs the FDA to rein in direct-to-consumer (DTC) drug ...

Lamar Advertising Company remains resilient in a tough ad market, with local/regional strength offsetting national weakness and a secure 5% dividend yield. Digital billboard conversion is in its early ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

Move echoes decision announced by Google in November New EU rules on political ads will apply from October 10 Meta says new rules will affect voters' ability to be informed BRUSSELS, July 25 (Reuters) ...

Mark Zuckerberg recently shook the advertising world with Meta’s plans to allow businesses to use AI to generate targeted advertisements on Facebook and Instagram. Importantly, no ad agency would be ...

The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won’t lead or participate in any advertising boycotts based on ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...