"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

New Jersey Transit’s tagline is: "Getting you there." If my railway system added just one word, the tagline would ring true. The word is: eventually. When United Airlines was acquiring Continental, ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Since 2013, Chevrolet's tagline ...

Julio is a Senior Author for Collider. He studied History and International Relations at university, but found his calling in cultural journalism. When he isn't writing, Julio also teaches English at ...

“Forged by the Sea” is the Navy’s new tagline to be used in recruiting advertisements. The new tagline will be unveiled during Saturday’s Army-Navy football game. US Navy photo. “Forged by the Sea” – ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline: the two have very different jobs. What exactly is a 'platform idea'?