The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

How many times have you left a formal meeting and doubted that anything was actually going to change? So many times we get together to solve a problem and nothing is accomplished—it’s frustrating.

Design thinking can be a powerful approach that helps organizations break through their limiting assumptions of what is possible. It creates deep empathy and gets us out of the abstract debate over ...

"There are three possible reactions to any design: yes, no, and WAHOU! The third is the one I'm aiming for." Milton Glaser, co-founder of New York Magazine Brainstorming was invented in the 50s, and ...

As an advocate for the position that higher education benefits from studying the lessons of business and selectively implementing those ideas that help corporate and non-profit entities to prosper, I ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

Download Forrester’s complimentary guide to learn how to prepare for the future of organizations. Design thinking has historically enjoyed “blind support” among executive leaders based on its ...

In the early 2000s something new appeared on the education scene, adapted from the worlds of innovation and business where it was developed. It was called, simply and descriptively, design thinking.

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...