Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...

A consortium of companies across the advertising ecosystem today announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...

Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

Digital advertising has always been a game of complexity. Every platform speaks a different language, every data pipeline has its quirks, and every campaign demands endless coordination across ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...