WeChat and China Central Television are leading the charge in bringing iBeacon technology into the media industry with a recent pilot targeting tourists during the International Workers Day holiday.

People’s smartphones are not just devices – they are extensions of their lives. Because of this reality, most major brands have already tapped into the mobile landscape. But there is a new, ...

SCVNGR's LevelUp has seen a sharp rise in spending at merchants that use iBeacon, Apple's version of a Bluetooth Low Energy system for detecting consumers and providing location-based offers. The ...

iBeacon technology has been in the talks since it’s introduction in WWDC, June 2013. This technology, that can be used to deliver path-breaking customer experiences and generate more revenue has been ...

In mid-2013, Apple introduced a new technology called iBeacon that enabled iOS-powered phones and tablets to communicate with nearby devices through Bluetooth Smart technology. iBeacon allows mobile ...

Ever since iBeacon made its debut on the iPhone in 2013, it's been heralded as the next big thing for retailers. Using the Bluetooth low energy radio on your smartphone, iBeacon technology can track ...

Additionally, TI launched a new location app, with iBeacon technology, for the CC2541-based SimpleLink SensorTag development kit, as well as a new low cost, small form-factor broadcaster reference ...

Tired of only seeing adverts 99 percent of the time? While Apple's already announced intentions to take over the final one percent with iBeacon, Samsung's just today getting in on the action. The ...

This year's official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration with Apple's iBeacon technology to offer attendees a ...