With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Ant International, a leading global payment, digitisation, and financial technology provider, is collaborating on the launch of Google's Universal Commerce Protocol (UCP), a new open standard for ...

Google's Universal Commerce Protocol was made in conjunction with major players like Shopify, Visa, Walmart and many others.

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a ...

Google has announced the Universal Commerce Protocol (UCP), an open standard that enables AI agents to transact with any ...

Future-proof their business with a unified open standard to power additional commerce actions ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.