It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where ...

Dynamic Email is already driving results for finserv companies. For example, a large U.S. lender used their Persado content library of approved message variants for a mortgage email campaign— reducing ...