A company's vision and mission provide the direction for the business's future. By detailing the core values of the company, the vision and mission statements target the central ideas that every ...

Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define ...

You’d be hard-pressed to find an employer whose organization didn’t undergo change in 2020. For so many, it isn’t a matter of whether change occurred but how much and what kind. When you look back on ...

Plans – they never stop vying for the time and attention of small-business owners. You may have started with a feasibility plan, followed by the all-important business and marketing plans. You may ...

Understanding these key components will assist you in articulating your organisation’s big picture purpose, activities and end goals. Vision is the highest-level purpose of the organisation. It ...

Maintain your connections. Keep the lines of communication open. No matter where your business is in the growth cycle, you dream of more customers, more revenue and more employees. I’ve not only ...

Do you know that many top business corporations carry “Malasakit” in their corporate core values list? This is beautiful and I am all for it. “Malasakit” doesn’t even have an appropriate English word ...