Stolichnaya (aka, Stoli) has come out with a new ad campaign they are calling "THE Vodka." The strategy boldly sets out to position the Stoli product as the assumptive champ, the only choice, a ...
When Russia invaded Ukraine last month, people across the globe reacted with immediate condemnation of the attack. Those with the available resources — like José Andrés and World Central Kitchen — ...
The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founder's "vehement position" against the Putin regime and the Russian invasion of Ukraine.The vodka, ...
As people around the world move to boycott Russian products, one of the most iconic vodka brands will change its name. The company that owns Stolichnaya vodka announced that it is officially adopting ...
Stoli Group USA, the owner of the namesake vodka, has filed for bankruptcy as it struggled to contend with slowing demand for spirits, a major cyberattack that has snarled its operations and several ...
Vodka is a generally affordable spirit that is enjoyed around the world. However, with tighter budgets, fewer consumers are buying the product, which has left vodka distillers scrambling. These are ...