As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's globalized marketplace, businesses are expanding ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly two ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

The beauty and cosmetic industry was not only an early adopter of social media marketing but also social influencers. Beauty brands were among the first to believe in the power of social influence and ...