A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

They are the essentials to marketing but familiarity breeds complacency. Is it time to road-test your SMART-objective-setting skills? When asked to write an account of SMART objectives, my first ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...