Consumers expect a personalized marketplace. But why is it that retail and service businesses are comfortable categorizing their grocery stores and hotels, while we in the financial-advice industry ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Whether a company utilizes a private, hybrid or public cloud infrastructure or offers cloud services to others, it is critical that each cloud instance and service be isolated to help minimize the ...

The key steps to segmentation are: defining the target market, gathering data, analyzing the data, developing profiles of the segments, and selecting the segments to target. It is important to ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their new downloadable article on a comprehensive guide to ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

We observe n events occurring in (0, T] taken from a Poisson process. The intensity function of the process is assumed to be a step function with multiple changepoints. This article proposes a ...