(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life (SL) is a nice place to visit, play, and shop for completely digital goods. But a growing number ...

On Monday at the Consumer Electronics Show in Las Vegas, the two companies intend to announce a partnership to explore applications designed to move real merchandise in virtual worlds. The first ...

Kraft Foods is opening shop on Second Life today. The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry ...

Businesses have found yet another way to pitch products. The marketing is virtual and appeals at a subliminal level, but the products you buy are real and the profits even more real. The idea of ...

When you want a new pair of shoes, you might head to your favorite shoe store, mall, or online retailer. Maybe you're not sure which store you'll visit or how to get there, so you'll turn to a search ...

I work for a business with consumer-facing brands. A lot of our customers seem to have avatars in Second Life. How can we ensure our IP rights are not abused in such virtual worlds? Marketing has ...

The other night, I had an odd conversation with ChatGPT, made somewhat stranger because the AI’s answers came out of a humanoid rabbit idly sucking on a juice box. He was standing alone in a virtual ...