Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Marc Benioff, Salesforce co-founder and co-CEO, gives the keynote address at Dreamforce 2017. (Salesforce Photo by Jakub Mosur Photography) Enterprise software companies are thinking along the same ...

Customer relationship management software allows your business to monitor customer interactions, track deal progress, and analyze financial performance. Read now Salesforce's Customer 360 Truth, which ...

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience Customer Data Platform integrates with Google for seamless first party ...

SAN FRANCISCO — Asserting that the fourth industrial revolution is connectivity, Salesforce.com CEO Marc Benioff announced at Dreamforce 2018 the forthcoming release of Customer 360, a set of services ...

Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago. Salesforce has been circling a CDP launch for ...

Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data platform (CDP) race. The company detailed that Customer 360 will be ...

Salesforce builds out its customer data management capabilities and teams up with AWS and Genesys on an open spec for data exchange At last year's Dreamforce, Salesforce launched Customer 360 to map ...

How many times have you called into a company, answered a bunch of preliminary questions about the purpose of your call, then found that those answers didn’t make their way to the CSR who ultimately ...

Salesforce is doubling down on its goal of helping businesses get a "360 degree view" of their customers with new announcements at its annual Dreamforce mega-conference in San Francisco. The key ...