At many large SaaS companies, sales leaders are responsible for holding the line on discounts during the sales process. There’s a time and place for offering discounts—usually, it should be a last ...

In a market this crowded and complex, let clarity be the advantage that helps your SaaS firm earn trust and keep it.

Enterprise SaaS sales target big corporates with complex needs, multiple decision-makers and extended sales cycles while offering high-value solutions. In the SaaS world, enterprise sales is a ...

‘We look forward to the merger with Broadcom, expected to close in Broadcom’s current fiscal year, as our combined solutions will enable customers greater choice and flexibility to build, run, manage, ...

SaaS companies have the best and the worst of B2B sales worlds. First, SaaS is unique because it is not a traditional software product that must be installed on the other end, typing up clients’ ...

COVID-19 has upended many aspects of business, including the way enterprises sell software. As the pandemic kept people at home, SaaS sales teams were forced to adjust their strategies. In the past, ...

I recently read this terrific blog post by David Skok, an expert on SaaS businesses and a General Partner at Matrix Partners, an early-stage venture capital firm based in Boston. This post included a ...

What Is A SaaS Sales Funnel? In the world of sales and marketing, sales funnels remain an essential tool as they capture a buyer’s journey in its entirety, from the initial awareness of a problem to ...